Key in on the reddish-black part in the middle of this sign. This is one of the more unremarkable of the many unremarkable signs in the church world.
I mean, who is this message for? Leaving alone for a moment the questionable validity of the sermonic method, why exactly does a church — or, more aptly, a pastor — want to advertise that there is a monthly sermon series? Who does this information attract? Who does it even inform?
The regular congregants are already aware of the series (and may be bored out of their minds). And no potential visitor is going to be attracted based on the sign. This digital sign indicates that a kind of myopic preoccupation with self, blind to the real world, is at work.
Let’s do a ride-along now with Norma and Fred, a hypothetical couple in their 60s, as they pass this sign:
“Norma did you get a load of that sign? Definitely gotta go there on Sunday!”
“Oh, Fred, I fall in love with you all over again when you’re so perceptive. I’m as inspired as you are!”
Right! Next topic. . . .