2 thoughts on “Does a logo matter? (2 of 2)

  1. Thomas Cox 05/15/2012 / 8:55 pm

    Maybe if we just translated passages like Romans 16:16 instead of transliterating it we might get closer: εκκλησιαι (πασαι) του χριστου ==> “(all/entire) gathering/assembly of the anointed one.” OK, that’s a little unwieldy. Going to a Dynamic Equivalence translation model instead of Formal Correspondence might reasonably yield “gathering of the Savior.” Not bad. Maybe we could just condense that to “the saved.”

    Oops. While that might actually make for a pretty decent translation, I’m not sure that the marketing department will buy off on the messages that sends as a logo – how can we identify with a generic?

    And therein lies the rub. Anything we choose to be non-denominational, generic, inclusive, etc. won’t create that feeling of identity – at least not without a century or two of breaking it in, at which point it will have lost the attributes for which it was chosen. The tension between wanting to be recognized as special (and we are – we are sanctified, but do we have the humility not to grasp at it?) and wanting to avoid “sectarian markers” is unlikely, if not impossible, to be resolved by any logo.

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    • Brian Casey 05/16/2012 / 10:38 am

      Unwieldy is right on your first option. My dynamic equivalent might look a little different, but OK there, too. I have issues with the rampancy of the word “saved” in our jargon, so I’ll leave that one alone.

      Of course you’re absolutely right that the “generic” ideal runs counter to the identifying mode. I think I’m at the point that I don’t care much about identifying. Signs and letterhead and church bulletins don’t even rouse a flippant “whatever” from me anymore. Nah, with an axe and match stick, all those things can pretty quickly be eradicated, and thereby stop distracting us from being.

      Based on your comment, I’m pretty sure you’re the Thomas I used to know, and then got re-acquainted with on RM-Bible. Hope all is well for you, and nice to hear from you.

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