Logo — n. An insignia used to make a first impression and promote continued recognition. (Derivation: logotype — a distinctive company signature, trademark. Modification of Gk. logos — dynamic message, word.)
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At first glance, there is an obvious tie among the four — count ’em, four — logos shown at the left. Yet there are differences among them that caused a group of someones, at some point, to opt, on behalf of the entire institution, for a new logo.
I have been an employee of the named institution for 4.7 years and have personally used materials with four different logos. Four. In less than five years’ time. Does anyone see anything wrong with this fact?
And does anyone deign to question why I won’t bend over backwards for the various, revolving-door Marketing and P/R folks who, in their well-intended zeal, have perpetrated such annoying, egregiously paper-wasting acts upon a campus that is otherwise often overwrought in terms of environmental consciousness?
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In the church sphere, what would make a good logo? Please check back tomorrow. . . .